Services Provided
City Music Purchased the Solopreneur Package
Our team masterfully merged City Music’s three distinct client demographics into one cohesive five-page website designed with music lovers in mind. The solopreneur development package included:
Branding/
Rebranding
AI Assisted Copywriting
Figma Prototyping/ Wireframing
Custom WordPress Website
Problem
Connecting Clients with Different Needs
City Music presented us with a unique challenge — they needed to target three separate categories of clients: musicians looking for marketing opportunities and reputable places to perform, venue owners who wanted to book events with affordable yet high-quality talent, and fans searching for local entertainment. The website must be intuitive enough to guide interested visitors to the right information while also employing search engine optimization (SEO) techniques to attract all three demographics.
Ideation
Developing a Multi-Functional Website
City Music had to be more than just an informational website telling a story and pitching a service. It needed to include search functions with criteria such as artist names, locations, music genres, and more while also handling sign-up forms custom-tailored for artists, venue owners, and fans. Our team relied on market research and our own expertise to determine which pages should be designed for individual client groups and which ones could provide information that spoke to all three types of visitors. Our goal was to craft a well-organized website that served multiple purposes while still speaking directly to visitors with distinct needs.
Solution
Bridging Differences with One Unique Hub
City Music’s clientele might have different end goals, but they did all have one commonality — a love of music and a desire to appreciate it on a local, grassroots level. We focused on that unification point as the central theme of the new website to emphasize City Music’s ultimate goal of connecting people through the power of music. When communities come together to support local businesses and artists, everyone benefits. Musicians build their fan base, business owners pack their venues with enthusiastic customers, and audiences can plan their next night out while discovering new favorite bands to follow. We made all of that possible with one strategic website.
